A complete, properly formatted covering letter with annotations explaining each section.
I am writing to apply for the Digital Marketing Manager position at Hartley & Cole Ltd, as advertised on LinkedIn on 10 April 2026. With six years' experience leading digital marketing strategies for consumer brands, I am excited by the opportunity to drive Hartley & Cole's online growth at such a pivotal stage in your direct-to-consumer expansion.
In my current role as Digital Marketing Lead at Greenfield Brands, I manage a £320,000 annual digital budget across paid social, PPC, email, and content marketing. Over the past two years, I have grown the company's e-commerce revenue by 67%, increased email subscriber engagement by 41%, and reduced the cost per acquisition by 28% through improved audience segmentation and A/B testing. I also led the migration to a new marketing automation platform, consolidating three separate tools into one, which saved the team approximately 12 hours per week in manual reporting. I am confident that this blend of strategic thinking and hands-on execution aligns closely with what you are looking for.
I am genuinely enthusiastic about the direction Hartley & Cole is taking and would welcome the chance to contribute to your next phase of growth. I am available for an interview at your convenience and can start with four weeks' notice. Thank you for considering my application — I look forward to hearing from you.